Mashup Camp 4 in Mountain View, CA: Web 2.0 is Going Mainstream

MashupCampI’ve attended Mashup Camp 4 this week. It started with a two-day Mashup University, followed by a two-day Mashup Camp.

Monday, July 16th
Several vendors who sponsored the event presented their mashup development tools.Mashup Camp 4
I’ve seen Zude product, announced in April with the help of ZDNet’s David Berlind. Nice UI, Dapper and OpenKapow did demos too. Google Gears appears to be a great enabler of developing applications that work both online and off-line.
John Herren, whom I met first at Mashup Camp 3 at MIT in Boston, MA this January, presented Introduction to Mashup Development. LignUp demo was cool too.

Tuesday, July 17th
2 pm. Bungee Lab’s Brad Hintze demoed their new technology. I requested access to Early Access Beta for Bungee Connect, and soon got access code by email.

4 pm. People from IDG called about the upcoming LinuxWorld trade show where Apatar will exhibit, and I had to change the booth delivery logistics and missed the rest of the demos:(

6 pm. On Tuesday night there was a pool party sponsored by StrikeIron. Over wine Mark Madsen and I developed a concept of the mashup “Cold Call Assist!”. The idea is to improve performance of sales folks working with by gathering and displaying recent news about the prospective customer company and their competitors, and provides a list of restaurants near the prospect’s location along with a map for directions, making it easy to suggest meeting for lunch or dinner in an area close to the prospect. Next day we began working on creating this mashup using IBM QEDWiki and after several hours of work we got the mashup working. Overview of mashup is available at IBM QEDWiki page here with lessons learned documented and demo of the actual mashup application here.

Wednesday, July 18th
On Wednesday I moderated a session called 5 Ways to Monetize Your Mashup Development Skills. It was a nice discussion, together the participants brainstormed the possible options for mashup-driven business models, discussed ideas how fellow masher-uppers could leverage existing opportunities to make money and start new companies. Speed geeking was cool, I demonstrated how Apatar Enterprise Data Mashups extracts data out of joins data from MS SQL and generates an RSS feed at ApatarForge.Org

After the session I did a bit of Speed-Geeking (for those who don’t know what Speed-Geeking is, look here and here).
Wednesday night – working with Mark on implementation of our mashup. Late, very late. I don’t know when Mark finished, but he was still working when I left at 1 am for a conference call with my team in Belarus.

Thursday, July 19th
10 am. Got an email from Mark which he sent at 5 am! He will be late. I’m submitting our mashup for the contest.
10:30 am. I decided to develop one more mashup using IBM QED Wiki and StrikeIron SMS widget. The idea is to enable any user send SMS messages to any of the contacts in
1 pm. mashup is ready. Very hungry. Lunch is good, even better than on Wednesday:).
3 pm. I moderated a session called “Apatar Enteprise Data Mashups: Mix information between MS Excel, RSS, MySQL, MS SQL, Flickr, Amazon S3, and without writing a single line of code.” Attendees were very active and asked lots of questions. Bill Graham of CNET Networks requested a capability for Apatar to process large quantities of data by threads, with the goal to speed up processing of ETL transformations.
4 pm. WOA! The mashup which Mark and I developed was named the Best of Conference Business Mashup. Now we have to split the main cash prize of $1,500.00 sponsored by IBM, Dapper, Kapow, and StrikeIron. Mark and I, now the happiest mashup campers in the world, decided to sponsor the first round of beer for the attendees of the Camp at a bar nearby. David Berlind announced the Mashup Camp 4 officially closed.
6 pm. Masher-uppers are having a party at the bar called Tide House in Mountain View. A friend of mine who lives nearby Andrew Filev, CEO of, joined the party which was filled with geeky discussions about the future of mashups.
Photos from MashupCamp4 are available at Liz’s photo stream .

Are you geeked out? I’m:)

Meet the Apatar team at OSCON and LinuxWorld: Email for a Free Expo Pass

Apatar team is getting ready to head out for two trade shows - OSCON and LinuxWorld.   Although the two conferences may sound similar to you, they are very different. As ZDNet’s Dana Blankenhorn puts it: 

1. OSCON is a theater. LinuxWorld is a show floor. 

2. OSCON is intimate conversation. LinuxWorld is hard negotiation. 

3. OSCON is beer. LinuxWorld is wine. 

4. OSCON is polo shirts. LinuxWorld is business suits. 

5. OSCON is a code wizard. LinuxWorld is a star salesmen.”  

I would like to invite you as a Naked Open Source blog reader to attend (passes will be provided by Apatar): 1. O’Reilly Open Source Convention, taking place in Portland, OR on July 23-27, 2007.  

O’Reilly’s OSCON is perhaps best conference for open source developers. Speakers include Chris DiBona from Google, Larry Wall creator of Perl, Guido Von Rossum creator of Python, Rasmus Lerdorf creator of PHP, Robert “roml” Lefkowitz, Matt Asay from Alfresco, Brian Aker from MySQL, Mitchell Baker from Mozilla, and many others.Parallel to OSCON, there will be an OSCAMP, an “open” space for meeting, for learning, for connecting, for writing code … The agenda is created and modified “on the fly” by the participants. You can add to the agenda any issue that importance to you. Most of the key points and next steps will be captured in Wiki online so that the entire Freedom/Libre/Open community can benefit from our work. To register for OSCAMP, follow the instructions on the Registration page.  2. LinuxWorld Conference and Expo, taking place in San Francisco, CA on August 6-9, 2007. 

LinuxWorld is a more business-oriented event, and a good place for to catch up with latest developments in the world of infrastructure, Linux and Open Source software. Speakers include Brian Aker of MySQL, Matt Asay of Alfresco, John Roberts of SugarCRM, Raven Zachary of The 451 Group, Andrew Morton of The Linux Foundation, Werner Vogels, VP and CTO of Amazon Web Services, Kevin Kettler, Chief Technology Officer of Dell, Diane Greene, President and CEO of VMware, Ron Hovsepian, President and CEO of Novell and many others.

Apatar at LinuxWorld

Attendees will be able to participate in the developer’s contest for the most innovative Apatar DataMap (and win a 80GB Video iPod), find out more about Apatar Data Integration, view live presentations and learn about the upcoming features.  If you are interested in attending any of these conferences, email me your name, and I will register you for the shows. 


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